Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

New avenue for off-market properties kicks off in Sydney

By Staff Reporter
10 June 2022 | 1 minute read
Richard Cohen

A brand-new app for off-market properties has been launched in NSW, with the aim of giving agents access to a bigger audience.

Richard Cohen is one of the brains behind Profound, which enables agents to advertise unlimited off-market listings and get broad market feedback on price, via a subscription fee.

He said that Profound “gives agents a platform to advertise off-market listings discreetly”.

“Agents have limited channels to promote off-market listings. Consequently, with a smaller buyer pool, they potentially miss out on getting a higher price for their sellers,” Mr Cohen said.

According to the co-founder, off-market listings would ordinarily only be marketed to an agent’s database of prospective buyers – and through buyer’s agents.

But now, with Profound, agents can “action a native exclusivity agreement in-app with the seller; select the vicinity radius of the property, upload the property in seconds and collect buyer contact details as interested parties reach out”.

Once uploaded, Mr Cohen revealed that the listing can then still be shared via email and social media “without revealing identifiable details of the exact property”.

He also touted that “the built-in agency agreement in the app allows agents to formalise their relationship with the off-market vendor quickly and legally”.

Already available to agents across NSW, Profound has reported that the app would be gradually rolled out across Australia, with a focus on metropolitan areas before expanding into holiday home destinations and certain regional markets.

New avenue for off-market properties kicks off in Sydney
Richard Cohen reb
lawyersweekly logo

Tags:

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.