The real estate search portal has inked a deal that will unite it with a megabrand’s extensive presence in the Sunshine State.
Ray White Queensland has agreed to partner with Homely to deliver the platform’s service to its members, as well as offer agent development programs through the proptech that are designed to reward and retain those in the industry.
It’s a move that the listings site says will “further strengthen their national presence”.
Oliver Stanbrook, Homely’s Queensland state manager, emphasised the significance of establishing this new connection.
“Ray White is a household name when it comes to real estate network offices and has an incredible presence here in Queensland.
“We’re excited to be able to partner with such a dedicated team focused on delivering continuous improvement and development for its agent team as well as helping connect buyers and sellers across the country,” Mr Stanbrook said.
Jason Andrew, Ray White Queensland’s chief executive, explained why the move made sense for the group.
“Partnering with Homely allows us access to their unique platform, a wider audience base and of course branding and business building tools that will help our agents thrive in the online marketplace world,” he said.
David Webb, head of industry at Homely, added that the tech firm was pleased that a network with a presence like Ray White’s had recognised its important place in the sector.
“It’s never been more important for agents to build their brands online and stand out from the competition. We are backed by the industry and we support the industry: being able to help agents thrive while also helping them fight for fair underpins everything we do at Homely. It’s great to have the support of a respected industry stalwart like Ray White Group,” Mr Webb said.
The news of the partnership comes off the back of the two entities joining up to offer an important event for Queensland women in the industry.
Homely sponsored Ray White’s Brisbane edition of the network’s Leading Ladies of Real Estate event, which was held earlier in the month on 9 June