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The Australian network will be teaming up with Openn to drive greater efficiencies and transparency in the property transaction process.
According to a statement from the parties, the new partnership will see Openn’s technology integrated into Century 21’s proprietary “eSales” CRM software.
A program will also be put in place to incentivise agents to adopt the Openn platform.
It was reported that the new Century 21 partnership has been an evolution of sorts — with 95 agents of the network already utilising the Openn technology prior to the official striking of a partnership between the two organisations.
Century 21 Australia chief executive James Bell has acknowledged that “as agents, we’re acutely aware of the need to provide transparency to participants in real estate transactions”.
Sharing that the network has “observed Openn’s growing role in addressing this need for transparency in the Australian and New Zealand markets” over a number of years, Mr Bell said Century 21 is “delighted to offer this cutting-edge solution to our expanding network of property sales professionals and look forward to helping Openn to onboard their technology to our sales teams”.
He added that the roll-out of Openn’s technology across the network’s community “represents our commitment to provide a unique value proposition to our staff and clients”.
Openn CEO of Australia/New Zealand Sean Adomeit said the company was “thrilled” to be partnering with “a globally significant player in the real estate market”.
He revealed that “Openn will do everything we can to assist Century 21’s large network to understand the power of the Openn platform and anticipate building an enduring and mutually beneficial partnership with this market-leading group”.
“Together with Century 21, we hope to improve transparency and efficiency in property transactions in the Australasian region,” the CEO continued.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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