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“PropHero Portfolio” is looking to provide property investors a clearer view of their property portfolio’s performance.
Touted as a tool able to empower property investors to “track their portfolio performance for free anywhere in the world”, the new standalone app from PropHero is a publicly available spin-off of the previous success of the tech service’s “Track” module.
That module had been an exclusive client-only feature inside the main PropHero app.
Now, PropHero Portfolio is a free app that’s available on both Apple and Android devices, with the tech set to enable anyone to track their investment properties in one place, including rental yields, capital gains and cash flows. The app will reportedly also inform investors on current market trends, show market-relative comparisons, and allow them to “proactively identify opportunities for improvements like increasing the rent or refinancing”.
According to Sophie Hayek, CEO Australia of PropHero: “What you do after you’ve bought a property is just as important as buying the right property in the first place.”
“Our support doesn’t stop when you’ve closed the transaction. We’re beside you the whole way, helping you to maximise your property wealth over time,” she commented.
“As property enthusiasts, we want as many people as possible to experience the difference that technology can make to the investment journey. That’s why we’ve launched the free PropHero Portfolio app.”
For PropHero’s chief technology officer David Alia, it is important that the new offering is “simple and intuitive”.
“There are no complicated formulas or calculations. You just add your properties and start tracking your portfolio’s performance,” he explained.
“The new app will notify you when there is a change in interest rates or other relevant market data, so it’s a tool for wealth creation, much more than just tenancy administration. Over time, we’ll upgrade the functionality to include everything you need to map your plan to financial freedom through property wealth creation,” the CTO continued.
Already, the app is receiving rave reviews from PropHero’s industry partners.
CEO and chief solutions officer at Cinch Loans, Suvidh Arora, flagged: “Speaking as a mortgage broker, this new app is a game-changer for my investor clients who can now track their property portfolio all in one place.”
“Even better, the app will send nudges when there is a change in interest rates or increase in value, so the client can consider a refinancing to save money, or an equity release loan to put down the deposit on a new investment property,” he pointed out.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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