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Technology

Real estate professionals can now keep themselves updated with the latest in real estate technology via Real Estate Business’ Tech category. This section contains relevant information on various areas of the real estate technology such as real estate tech trends, security innovations and digital technology.

Real estate prepares for its Uber moment

A new US-based technology is threatening to disintermediate traditional real estate practitioners, and as Real Estate Business’ US correspondent Ale...

How to separate good tech from bad

Agents are often told they will become irrelevant if they don’t embrace new technology. But with tech vendors hyping every new launch, how can agent...

Industry Insiders: Lead generation, marketing and new technology

Three members of the elite Top 100 Agents club explain how they manage referrals, buyers and even other agents in this exclusive Real Estate Business ...

Industry Insiders: portal wars, agent competition and cyber-security

In an exclusive roundtable discussion with Real Estate Business, agents from the Top 100 Agents ranking shared their thoughts on some of the industr...

THE ART OF MARKETING

Real estate agents are transforming themselves into marketing specialists to set themselves apart from the pack, Fairfax Marketplaces’ Tony Blamey t...

PICTURE PERFECT

Digitally altering photographs is a normal procedure when advertising a property, but some of your alterations may be breaking the law. Jhai Mitchell ...

THE REAL SUBSCRIPTION

As the debate around portal listing subscription costs heats up, Tony Blamey, general manager – real estate at Fairfax Marketplaces, speak...

YOUR CLIENT RELATIONSHIP STRATEGY

CRM is more than a software program – it represents your ability to connect and maintain connection with your clients, writes Box+Dice’s Travis Wi...

THE ‘ALWAYS ON’ CONSUMER

The rapid uptake of smartphones and tablets has revolutionised real estate advertising. Fairfax Marketplaces’ Tony Blamey, shares how his company ha...

REALITY TECHNOLOGY

Viewed by many as too futuristic, augmented reality may finally be coming of age in the real estate industry, writes Starr Partners CEO Douglas Drisco...

CONSUMER DEMANDS

Providing more information about property using richer media delivery tools is critical for agents if they’re to fully engage with today’s buyers,...

Data that count

General manager of realestateVIEW, Petra Sprekos, spoke to Real Estate Business about their new benchmarking tool, and the listing website’s plans f...

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Perhaps, but it would include a performance bonus on making the sale.
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