Gemma Crotty
AUTHOR • No. of articles: 667
Gemma moved from Melbourne to Sydney in 2021 to pursue a journalism career. She spent four years at Sky News, first as a digital producer working with online video content. She then became a digital reporter, writing for the website and fulfilling her passion for telling stories. She has a keen interest in learning about how the property market evolves and strategies for buying a home. She is also excited to hear from top agents about how they perfect their craft.
Barry Plant bets on AI to train the next generation of agents
Barry Plant is investing in the development of new agents, with a training program using AI-powered tools to teach...
INDUSTRY • 15 October 2026 • By Gemma Crotty
READ MOREWhat downsizers want from their next home
Low-maintenance living, security, and quality fittings top downsizers’ wish lists, giving agents insights into what...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREDon’t let the deal die: How top agents revive dead negotiations
Buyer hesitation doesn’t mean a deal is dead. By playing their cards right, agents can bring purchasers back to the...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREMcGrath takes on Brisbane’s bayside market with local principal
McGrath has expanded to a popular market in Brisbane’s bayside region, which is drawing interest from interstate...
INDUSTRY • 14 October 2026 • By Gemma Crotty
READ MOREBrisbane’s clearance rates nosedive to 20%
Brisbane’s early clearance rates fell to around 20 per cent last week after the latest interest rate rise squeezed...
SALES • 13 October 2026 • By Gemma Crotty
READ MORE‘Worth zip’: The compliance failures destroying rent roll values
Failing to meet minimum rental standards could leave property management businesses with rent rolls buyers won’t...
INDUSTRY • 13 October 2026 • By Gemma Crotty
READ MOREInvestors pour billions into retail as returns near 10%
Investors are doubling down on retail property, with investment volumes climbing 12 per cent to $7.5 billion as annual...
COMMERCIAL • 13 October 2026 • By Gemma Crotty
READ MORENSW eviction data casts spotlight on rental market
The NSW government has continued scrutinising the rental market and pledged to ban no-grounds evictions, while...
INDUSTRY • 12 October 2026 • By Gemma Crotty
READ MOREDon’t sugarcoat it: Staying credible when the campaign goes wrong
As rate rises and affordability pressures continue to hold buyers back, agents are often held responsible when sales...
SALES • 12 October 2026 • By Gemma Crotty
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