How to unlock the selling power of ‘potential’
In the language of real estate sales, the word ‘potential’ is too often used as a smoke screen for a property that's...
SALES • 13 April 2015 • By Shane Conroy
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How your property listings impact your personal brand
I was having coffee with one of my regular real estate agent clients when an off-hand comment she made really caught...
MARKETING • 11 March 2015 • By Shane Conroy
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3 ways to instantly improve your property listings
Have you ever received an email from a colleague that was so poorly written you lost a little respect for them? The...
MARKETING • 11 February 2015 • By Shane Conroy
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