Who’s who? Revealing BNPL’s biggest real estate players

With so many new offerings exploding onto the fintech and proptech scenes over recent years, it can be difficult for agents to have a clear idea of who actually is operating within the BNPL space, with a specific focus on the needs of an agent. 

That’s why we’ve compiled a list of the BNPL players that REB believes are making big waves in the sector, all in one place.

(Editor’s note: We simply haven’t been able to list every single feature of every single service provider. Check out each provider for a more comprehensive look.)

Here are the BNPL providers worth looking out for (in alphabetical order):

1. CampaignAgent

CampaignAgent was one of the earlier entrants on the real estate BNPL scene, having launched back in 2016 after the idea came together on a 2015 ski trip.

It also offers a commission funding tool, known as Smart Commission.

Main features: Payment workflows, two-step sign-up process, full integration with major CRMs, fixed-fee pricing, no interest for longer sell periods.

Point of difference: “Ethical funding with no penalty interest. We firmly believe that if the vendor doesn’t sell quickly, we shouldn’t be making a profit. We spend as much time thinking about upfront payments with our Pay Now product. It’s free for agencies and gives you a branded, secure solution for receiving credit card and BPAY payments,” says Seth Watts, the co-founder of CampaignAgent.

2. Commission Flow & Campaign Flow (Real Flow Finance)

Real Flow Finance kicked off its commission advance service, Commission Flow, back in 2013 to assist agents with their cash flow. While the business was inundated with requests to enter the vendor paid advertising space, it wasn’t until 2019 that it launched Campaign Flow.

• Campaign Flow

Main features: Pay on success, pay later and pay now options for agents, regulated lender, secure portal, competitive rates, fixed fee and variable interest rate options, white label.

• Commission Flow 

Main Features: One-off application, no joining fees or annual fees, no transaction fees, same-day cash advances.

Point of difference: “We are a compliant, regulated and specialised non-bank lender with an Australian credit licence to ensure agents and vendors are protected. We have also partnered with renowned Pay On Success innovator ListSure, so agents and their vendors can access multiple payment options that their competitors just can’t match,” says CEO Justin Steer.

3. ListReady/RentReady (MoneyMe)

ListReady was launched by MoneyMe in late 2019, while RentReady followed suit in late 2020 in a bid to combat COVID-19 uncertainty.

• ListReady 

Main features: Covers costs up to $35,000 until settlement, online applications in minutes, ID verification in real time.

• RentReady

Main features: Up to $15,000 on demand for landlords and property managers, payment direct through platform.

Point of difference: “Our main point of difference is the functionality of our platforms and the tech that makes it possible. Both the ListReady and RentReady products give agents unrivalled control and flexibility. Agents can log into our portals to request funds at any stage in the sales or rental process,” according to ListReady’s national sales manager, Julian Antonescu.

4. MarketNow (Domain)

Launched in January of this year, and in a bid to compete with others on the market, MarketNow has been made possible through a joint venture between Domain and Limepay.

Main features: Digital process, fast funds, flexible payment options, deferment of vendor costs up to $25,000.

Point of difference: “MarketNow has been built from the ground up, specifically for the real estate industry. Limepay has the expertise in payments, [while] Domain has leveraged its experience and relationships with agents and vendors to bring forward the customer needs,” says Tony Blamey, Domain Group’s commercial director.

5. SaleFunder

With a background in finance, SaleFunder’s founders kicked off the business in 2019.

SaleFunder aims to take into account all the stakeholders involved in selling a home, after director Lucas McEntee’s own poor experience selling his last home.

“In a divorce, neither party could agree — if we spent a bit of money painting and preparing, we certainly would have got a lot more for it,” the director admits. 

Main features: Fully ASIC-licensed credit provider, 180-day loan terms, no late or default fees, no payments until settlement, loans up to $60,000, vendor applications, leads back to agency partners.

Point of difference: “We provide our agents the unfair advantage by being simple and fast. Our features show we’re the best product offering on the market. We’re the biggest independent choice, we’re vendor-focused and see agents as close partners helping vendors achieve their goals,” says Mr McEntee.

What does the BNPL revolution mean for real estate? Read more below!

Part 1: The BNPL revolution: What does it mean for real estate?

Part 2: Why pain points are so integral to BNPL’s recent success

Part 4: 7 ways agents, vendors and businesses can all benefit from BNPL

Part 5: 5 reasons ‘the future is bright’ for BNPL