Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

4 things successful agents do every morning

By Larissa Gardner
12 August 2016 | 1 minute read
Larisssa Gardner

Like brushing your teeth and drinking your cup of coffee, there are certain morning routines and rituals that the most successful and productive agents have in common.

As the old saying goes, ‘Rome wasn’t built in a day’ – and a successful real estate business most definitely can’t be built in a day either. So it’s important to remember that every seemingly small admin task, blog post idea and follow-up call puts you one step closer to further business growth and sets you on the path to success.

We all know that effectively running a real estate career and agency involves a mountain of details, procedures and daily tasks. The key to success is to give particular focus and regular attention to the four following areas that are the lifeblood of your business.

Advertisement
Advertisement

What four things do successful agents do every morning?

1. Set and review goals

A great way to start the day is to sit down and spend some quality time thoughtfully planning out your daily strategy. Note down what you want to achieve for that day and set very specific, achievable goals for yourself. You could use an old-fashioned pen and paper to-do list or a time management app (like Wunderlist, Toggl or MyLifeOrganized) to prioritise tasks – whatever works best for you. Decide how much time you’ll spend on each task based on the time you have available and the urgency of each task. Don’t forget to schedule in some buffer time for interruptions and coffee breaks.

It can also be a good idea to make time each week, perhaps on a Friday or Monday morning, to review your longer-term goals and projects, and to track the progress you’re making. This way you’ll either feel satisfied that you’re making progress or you’ll know you have to dedicate more time to a particular project the following week.

2. Tackle admin work

The huge amount of mundane day-to-day tasks needed to keep a real estate business running smoothly can seem overwhelming at times. Sometimes you just have to bite the bullet and get the boring things out of the way so you can get on with your day. Using each morning to chip away at some admin tasks can not only keep the huge pile of paperwork on your desk at bay, but also help to remind you of other tasks that may have been put on the back-burner that need your attention.

Returning every email, phone, text or website inquiry that came in overnight is one of the first things you should do. Next, attack the paperwork, such as contracts, agreements and rental records, then file them away in the appropriate file. Lastly, jot down your meetings, upcoming open houses, inspections or phone calls you have for the day, and prepare whatever you need for each one to go off without a hitch.

3. Focus on lead generation

You should always make some time, no matter how brief, to focus on lead generation in the morning. Take a second to organise your database. Even if you only update 10 records that day you’re still making progress. You could try reaching out to home owners with expired or private sale listings and see if they need your assistance. Alternatively, take 10 to 15 minutes to reconnect with an old client. See what their current situation is or if they know anybody in need of your services to up your referral business.

4. Spend a moment on marketing

The most successful agents make time every day to work on promoting themselves and their business. In the morning, take a moment to review your marketing strategy and update your tactics as required. For instance, you could update your agent profile on Homely by refreshing your sold properties, writing a review for your suburb, contributing to a Q&A topic or connecting with your followers. Other marketing tasks could include planning out your social media updates and ad spend for the month, finalising the design for your marketing collateral and business cards, brainstorming ideas for your blog, and updating the information on your website by adding in neighbourhood events and info for upcoming open houses, refreshing your listing photos and updating the sold properties.

Getting into the habit of planning out your day and tackling a few of the above tasks every morning will help to boost your efficiency and productivity. Developing a business-focused morning routine helps to bring in a steady stream of leads and has a great effect on your businesses growth.

4 things successful agents do every morning
larissa gardner 300x300
lawyersweekly logo

Tags:

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.