Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

What you can learn from Apple

By Hannah Blackiston
25 October 2016 | 1 minute read
Real estate agent branding lessons

Personal branding is a term we hear a lot, especially relative to agents trying to market themselves to prospective clients. But are you missing the branding inspiration right in front of you?

Mark Kentwell, founding director of PRDnationwide Newcastle and Lake Macquarie and REB’s 58th ranked agent in the Top 100 Agents, spoke with REB about his favourite branded company and how he integrates its ethos into his professional brand.

“You think about Apple computers and I think they’re some of the best branding companies in the world ... the box they come in is beautiful, the logo’s beautiful, the store’s beautiful so everything you see about Apple reminds you of Apple and I think you’ve got to think of your own personal brand like that,” Mr Kentwell said at the Secrets of the Top 100 Agents event in Sydney.

Mr Kentwell said it is important to “tune to your market”, but added that there is also value in doing what everyone else is doing. 

“... That’s fine if everyone’s doing it, but then just be a little bit cleaner and crisper than the others in how you present yourself, how you wash your car [and] how you turn up to appointments on time,” he said.

Mr Kentwell praised Apple’s branding for its cleanliness and simplicity, especially in its marketing material.

“Have a good think about your branding position and where you stand on certain matters and how you like to come across, what market you’re going after on dollar value, and making sure that everything’s consistent,” he said.

What you can learn from Apple
apple logo
lawyersweekly logo

ABOUT THE AUTHOR


Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.