Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Elders is a truly unique real estate agency, according to general manager

By Eliot Hastie
16 April 2018 | 1 minute read
Elders

Elders is one of Australia’s most experienced agencies and its business model sets it apart from other agencies in the market, says its general manager.

Tom Russo, general manager of real estate, said that Elders is a true real estate company as opposed to a franchise company.

“The distinction is important. Put simply, we put our money where our mouth is and actively invest in a large network of company-owned real estate agencies,” the GM said.

Advertisement
Advertisement

Mr Russo said that 75 per cent of their revenue came from agencies they owned and operated.

“We don’t just expect our franchisees to take the operation risk at coal face; rather we are investing in the industry alongside them and consequently have a real understanding of the challenges they face and the opportunities they have,” the GM said.

Mr Russo explained that Elders is one of few companies to not only be a major ASX agency but also one of the few Australian businesses that can genuinely claim to be the custodian of a truly iconic brand.

“The independent research we have commissioned supports this and demonstrates a level of brand recall and trust which would be the envy of most Australian businesses,” Mr Russo said.

What this meant for owners and their network was an unrivalled culture and network, the GM added.

“We have access to network relationships and access to national buyer pools, experience and expertise in residential and rural real estate across all regions of Australia,” the GM said.

Not content to rest on their history, Elders Real Estate grew by 15 per cent last year and they expect similar growth this financial year.

Mr Russo said that they would continue to acquire quality agencies in established and high-opportunity growth markets.

“Typically, we are looking for businesses of scale, for example, large rent rolls of at least 600 properties and substantial sales teams. Above all, the business must be a good cultural fit for Elders,” the GM said.

A good example of that was a recent acquisition in Bunbury, Western Australia.

“This is an outstanding business anchored by a significant property management book and holding a market-leading position built by a quality sales team,” Mr Russo said.

Moving forward, Elders will continue to expand their franchise network and their home loans business.

“We will grow in adjacent areas such as Elders Home Loans, which is a start-up mortgage broking business that is growing rapidly,” Mr Russo said.

“We are also launching a new Elders Real Estate website in mid-2018 which we consider will be the best network website in Australia.”

Elders is a truly unique real estate agency, according to general manager
Elders Entry
lawyersweekly logo
Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.