Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

From telecommunications to real estate: How this agent’s background shaped his business

By Bianca Dabu
19 May 2021 | 1 minute read
Jignesh Kapadia

A unique opportunity to jump from one industry to another has helped this agent build a strong brand in today’s thriving property market.

Agent Jignesh Kapadia started his life in Australia back in 2005, when he moved to Melbourne from India to study environmental science. Finding it hard to find a job related to his studies, he jumped onto telecommunications, which saw him spend the next 12 years working for Telstra.

Now, the newly minted business owner has made yet another industry jump — this time, to real estate.

Advertisement
Advertisement

As the owner of the new western Melbourne agency Luxon Real Estate, Mr Kapadia has revealed his aim is to add a certain level of “wow” into Melbourne’s real estate scene.

“Whatever we do in terms of providing service to a client or vendor, or just a phone inquiry, we want to add ‘Wow!’ to it,” he said.

“My focus is, ‘How can we create experiences for vendors and purchasers which becomes a long-lasting relationship?’”

According to the business owner, his customer-centric approach has stemmed from his time in telecommunications, where each day that he spent as an account manager was all about customer interaction — meeting with stakeholders, understanding their needs and providing solutions.

He said: “Talking to people is my strength.

“When I finally started, it was a bumpy ride and I wasn’t sure whether it was for me, but then, the things I’d learnt working for Telstra — try and do things differently, don’t do what everyone else is doing — actually helped my career.”

Building his own brand

Prior to launching his own business, Mr Kapadia started his real estate career by investing in property himself, then landing a role at a friend’s business in 2019.

Realising his ambition to start his own business, he then made moves to expand his horizon, which saw him begin selling within the new construction sector — a career move that proved to be fruitful in 2020.

“COVID hit and a lot of agents were in trouble, but I was working with builders and had brand-new houses to sell,” the agent said.

“I made relationships and built networks, so in 2020, when everyone else was struggling, I got a lot of work.”

Apart from wanting to keep more of his commission, Mr Kapadia was also eager to grow his operation by leveraging on the name recognition that he has built through the years and utilising effective marketing strategies.

He said: “[I realised] I didn’t need to rely on working for somebody else — I could have my own brand, create my own culture and pass on to other people whatever I learnt.

“With a lot of the builders I worked with, they were happy with me and saying they didn’t care who I worked for, they just wanted to work with me. I decided, ‘That’s enough of working for someone else — let’s do it on my own.’”

Mr Kapadia has since begun operating within the UrbanX system, ultimately focused on building up his brand and achieving holistic growth — as a human, a business owner and a team leader.

“[Ultimately], the focus is on overall growth, not just, ‘Open up an agency and do $1 million or $2 million a year’... I want to grow as a human, I want to grow as a business, and I want to grow as a team. Those things are very important to me and my family,” he said.

“My business is just four weeks old, but I know that six months down the track when things are even busier, I will thrive with the back-up of UrbanX.”

From telecommunications to real estate: How this agent’s background shaped his business
Jignesh Kapadia reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.