After adding 18 offices in 2021, the not-for-profit marketing network is already expecting to beat that number in 2022.
David Crombie, chief executive of Professionals, reported the brand has seen three new offices open in the past six weeks alone, with five more in process.
The executive put the group’s growing popularity largely down to its fixed-fee model for offices operating under its umbrella – while a recent digital redesign has helped present a strong message to the market: “Having revamped our entire digital footprint, the website just released is the last piece of the puzzle.
“Now every time a consumer sees the Professionals brand whether it be on TV, radio, outdoor or online, they are receiving cohesive messaging that speaks to our values as real estate professionals.”
Already off to a great start with new offices coming on board, Mr Crombie expects that economic conditions in the year ahead will support their growth.
“The prospect of an interest rate rise during the year, a federal election around May and pandemic restrictions gradually being removed will see those higher mortgaged markets on the east coast soften, however with borders due to open in the west and in the midst of another mining boom, we are expecting continued growth in both the medium house price and rental price,” he said.
The brand, which was established in 1976, boasts international arms in New Zealand, Fiji and Papua New Guinea, but for the moment, they are making growth in the Australian market their primary focus.
Most recently, that’s seen the addition of Professionals Caroline Springs, Craigieburn and Blacktown to the fold.
According to the CEO, having a national team allows them “the luxury of focusing on all states and territories which is why we are seeing even growth across the country”.
“We are confident that 2022 will exceed last year’s results,” he expressed.