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A longtime Gippsland real estate office is set to be reinvented under the branding of LJ Hooker.
Agent and licensee Kaye Wyndham-Martin has acquired the Paynesville real estate agency, which has been in operation since 1984.
Known as the “boating capital of Victoria”, the community is well known to Ms Wyndham-Martin, who has lived in the region for most of her life and has deep ties to the area. In fact, the business venture is something of a family affair, as her partner in the purchase is none other than her sister, Mary.
Ms Wyndham-Martin also brings business adviser Colin Smith to the agency in the role of chairman, but said she was gratified to receive the news that the office’s existing team were keen to join her new venture.
“We have been fortunate that the existing team are extremely professional and will continue on with us. They are a great group of people who have been very supportive and have made us feel most welcome,” she said.
Sales agent Lorraine Edlington will step into the role of branch manager in this new chapter for the business.
Ms Wyndham-Martin said she is looking to capitalise on some of the changes in the area that she has observed as the office strategises its new direction.
“Paynesville is a great location and attracts a lot of retirees keen to move here for the wonderful lifestyle and to be on the water,” Ms Wyndham-Martin said.
“It used to be a very sleepy little town, but a canal development really changed the area making it a very desirable place to live and property prices have skyrocketed.
“We look forward to continuing to help people relocate here, find their perfect property and live the life they have always wanted,” she added.
General Manager of the LJ Hooker network, Stephen Mutton, agreed it was a great time to be expanding the brand’s presence in Gippsland.
“We are seeing regional areas right across the country, particularly in Victoria, really thrive as people look for lifestyle,” he said.
“We will be fully supporting and driving our brand through those regional markets as this exciting sector continues to grow post-pandemic and beyond,” Mr Mutton said.
Experience unparalleled growth and success in your business by partnering with LJ Hooker and leveraging our powerful brand marketing, advanced digital marketing expertise, and proven lead-generation strategies. Contact us for a confidential discussion today to learn more.
Steve Mutton
General Manager, Network
0412 726 212
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