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‘New strategic direction’ to strengthen national brand’s regional offices

By Zarah Torrazo
31 July 2023 | 11 minute read
paul clifford raine horne reb pyjewy

One network is reaffirming its commitment to rural markets with a “new direction” for its regional offices.

Executive chairman Angus Raine unveiled the network’s plans for “additional strategic focus” on Raine & Horne Rural, which involve enhancing the support and resources provided to the network’s regional offices.

“This brand focus allows our existing regional offices to further expand their rural businesses, deliver exceptional services to clients and encourage new offices to join Raine & Horne Rural,” he stated.

To enhance its focus on rural properties, the new strategic direction aims to leverage the network of regional offices positioned in major regional hubs.

According to Mr Raine, the new strategic direction enables the brand – being fully owned and operated – to effectively serve the diverse needs of the rural property market.

He also described the latest move as a coming full circle moment, harkening back to the company’s founding in 1883, when its primary focus was on managing rural estates for affluent colonial families.

“This move can be seen as a return to our roots, as our group has long served significant regional and rural markets nationwide,” he said.

Network manager Travis Wentriro revealed that the renewed focus on the rural business has resulted in the upcoming addition of two new offices in the NSW Upper Hunter, set to officially operate under the rural brand in August.


“These independent offices will undergo a rebranding process to align with the Raine & Horne Rural brand. With these additions, the Raine & Horne Rural network, for example, will comprise a total of 10 offices in New South Wales,” Mr Wentriro said.

The brand’s rural property group now has a network of 10 offices across NSW and seven offices in Queensland. The brand has also made its foray into South Australia and Western Australian regional markets, operating rural offices in the states.

We are partnering with existing long-term businesses with a strong presence in regional areas. We aim to amplify their rural real estate services and provide comprehensive support as they embrace the Raine & Horne Rural brand,Mr Wentriro noted.

As part of its growth strategy, the network also shared its plans to establish its regional presence in the Northern Territory.

We want to demonstrate to rural offices across Australia that Raine & Horne is serious about rural real estate. By enhancing our collateral and support, we aim to entice more professionals to join us and expand their rural offerings, he added.

To further its brand strategy for regional offices, the network has revamped the rural groups’ dedicated section on its website, where prospective buyers can view rural properties available for sale.

We are excited about the way forward for Raine & Horne Rural and the opportunities it presents for our network. We look forward to supporting our regional offices’ growth and providing exceptional services to clients in the rural real estate market,” Mr Wentriro stated.


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