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Three new Sydney offices and an additional Melbourne outpost have boosted Laing+Simmons’ footprint heading into 2025.
Offices in Kings Langley, Maroubra and Ingleburn in Sydney, as well as a new shopfront in Point Cook, in Melbourne, have expanded the brand’s reach at a pivotal point in the Australian property market, with a projected rate cut in the first half of 2025 expected to drive an increase in activity.
Though the short-term timing appears to be right, Laing+Simmons stressed that it’s the long-term viability of the partnership that the business assesses when determining if a new team will fit within the fold.
Laing+Simmons’ head of people and growth, Jacqui Barnes, explained that when it comes to finding the right fit, the brand relies a lot on pinpointing local experts whose way of working suits the network’s values and style.
“We’re clear on our preference to build successful long-term businesses together with our network partners. We don’t want to be the biggest and we are not driven by numbers, we are entirely driven by working with the right people, and supporting them in the best way possible,” Barnes said.
The brand feels strongly that it presents a “cultural point of difference” to prospective members – one which Barnes commented is “clearly resonating with our target market and is helping us grow as a network in the most sustainable and consistent way”.
Laing+Simmons Kings Langley principal, Mandeep Singh, said he felt the local area, which offers a mix of freestanding homes and new apartment developments, was perfectly primed for a new real estate offering, and he was drawn to the network’s position in the real estate landscape.
“The support provided by Laing+Simmons enables us to grow our business in the most effective way, with the systems and collateral to make a strong and immediate impact,” Singh commented.
Abu Ratul, principal of Laing + Simmons Ingleburn, said he was drawn to the brand’s “emphasis on care, connection and support”, describing it as “a refreshing and important difference to other brands focused purely on turnover and fees”.
“It is the right brand at the right time for Ingleburn,” he added.
Laing+Simmons Maroubra principal Nick Panovski echoed his comments, noting that for the Maroubra market, consumers are looking for warmth and human connection.
“The way I want to operate our business is in a personal way. We put people first and it is clear that Laing+Simmons does too. It was a natural fit, in fact the only natural fit,” he said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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