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Top listings site launches novel content marketing initiative

By Tim Neary
18 August 2016 | 10 minute read
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One of Australia’s leading property listing websites will host a six-episode content marketing series featuring three Sydney women renowned for their stunning renovation makeovers.

Following the launch of its new-look news site, realestate.com.au has announced it will partner with Three Birds Renovations to follow the journey of their latest renovation of a typical fibro three-bedder in the suburbs.

Bonnie, Erin and Lana founded Three Birds Renovations in 2014 and have since completed four property renovations.

The new series will showcase the work of Three Birds Renovations, providing tips on how to find a suitable reno property and what it takes to turn a knock down rebuild candidate into a beautiful family home in just 40 days.

The video content will be supported with articles, images and galleries on realestate.com.au.

Realestate.com.au’s executive general manager for media and marketing, Libby Minogue, said the revamped news section has primed the company to deliver inspirational video content.

“As 20 per cent of our 5.94 million unique audience come to us seeking information and entertainment, we’re absolutely thrilled to have Bonnie, Erin and Lana on board to produce this six-part video series,” Ms Minogue said.

“The Three Birds are renovation experts and will demystify some of the common questions and concerns people have around renovating, giving them the confidence to take the first step in realising their property makeover dreams.”

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Three Birds Renovations’ Lana Taylor said the home renovation company is proud to be partnering with realestate.com.au.

“Since our business began, we’ve relied on their website and app to find our next reno project and now, to be sharing our experiences with their huge audience is surreal and quite humbling.”

The first episode will be aired on 29 August.

[Related: REA Group sees 26 per cent surge in listing revenue]

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