Login
iscover
One of Australia’s most established groups is planning a change of direction in 2017 in response to current market agitations.
Traditionally an agribusiness synonymous with rural Australia, Elders will implement an eight-point strategic plan this year to target aggressive growth in its real estate business, including refreshing its leadership, strategy and branding.
The company will also adopt new technologies to enable both the franchise and company-owned offices to work seamlessly as one team.
The plan will be driven by Tom Russo, who was appointed as general manager of real estate in January 2016.
Mr Russo – who previously served as Elders’ general manager of strategy and business development – has played a pivotal role in devising and implementing the firm’s turnaround strategy.
“Our board has backed a new strategic direction for the real estate business, which is heavily focused around increased growth and a greater brand presence, right across Australia,” he said.
A key component of the plan is expanding the existing Elders network of more than 900 sales people and 300 property managers.
It also aims to increase its current 279 points of presence, including rural and residential agency, real estate franchise, property management, water trading and home loans.
Mr Russo said Elders is focused on lifting its property service offering.
“[We are] investing in experienced professionals to ensure we’ve got innovative solutions to achieve operational excellence.”
Last year, Elders recorded $56.2 million EBIT. This included $29.2 million contributed by its real estate operations.
Newsletter
