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Leading LJ Hooker business announces re-brand

By Tim Neary
09 May 2017 | 10 minute read
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LJ Hooker Lower North Shore has announced it is switching its allegiance, revealing the name of the group it is moving to.

LJ Hooker Lower North Shore is joining the Ray White Group, in a move that represents a long-term strategic step for both businesses.

Franchisee directors Richard Harding, Geoff Smith and Bernard Ryan said they are excited by the re-brand.

Mr Harding said he is enthusiastic about the expansion potential the profitable lower north shore in Sydney has to offer.

“There is no doubt the business is currently operating at its highest level,” he said.

“We are incredibly proud of what we have achieved over the past 20 years and thankful to LJ Hooker for their support and commitment over that time.”

Mr Harding said significant thought went into the decision.

“Joining the Ray White Group provides the ideal vehicle for us to become an even greater force in our local area.

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Meanwhile, Mr Smith said the directors’ ambitions and values align closely with those of the Ray White family.

Ray White group director Dan White said the new partnership is one of the most important the group has entered into.

“The re-brand of this exceptional business is the first step in a strategic plan that Ray White has been working on for quite some time that specifically targets Sydney’s crucial lower north shore region, one of the key property markets in Australia,” Mr White said.

LJ Hooker Lower North Shore is a leading office in the LJ Hooker Group and achieved record results in March and April.

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