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One of Sydney’s most renowned boutique agencies has hired an industry expert to extend its digital footprint as it commits to staying at the leading edge of the social space.
Di Jones Real Estate has appointed Melissah Kenny, formerly of REA, to the newly created role of digital and social media specialist as part of an expansion of its marketing team.
Di Jones general manager Kylie Walsh said that staying at the forefront of the social dialogue is essential.
“That’s why we created the position,” Ms Walsh said.
“We need to make sure that Di Jones is connecting with its audience via social media and mobile, funnelling consumers through to Di Jones’ listings via a number of channels, not just listing portals. It’s about appearing where people are looking and reaching a wider audience more quickly.”
Ms Kenny said that she found the role attractive because of the agency’s innovative approach, led from the top by Di Jones CEO Rob Ward.
“While lots of agencies are using social media, not many have a dedicated digital strategy in place,” Ms Kenny said.
“There is a real opportunity available to be an innovator within the industry by embracing and leveraging the benefits that digital and social media have to offer.
“With all the potential in this space to do so much more, this role has been designed to take things to the next level.”
Ms Kenny will focus on promoting the Di Jones brand, assisting agents with their brand as well as promoting individual properties.
“I will be bringing a more robust framework and thoughtful strategy to Di Jones’ social media,” Ms Kenny said.
In addition to Ms Kenny’s role, Di Jones will also appoint a specialist property marketer.
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