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One of Australia’s leading networks has announced that it has refreshed its branding for Australia and New Zealand, revealing a “fresh, modern” design styled to work across all of its social, digital, mobile and print platforms.
RE/MAX has undertaken its first major brand refresh since the global company began 44 years ago.
The network has introduced a new presentation of logos, wordmarks, international signs and the iconic RE/MAX Balloon. The concepts were released at the San Francisco convention in August and in the same month at the Asia-Pacific convention on the Gold Coast.
Managing director for both RE/MAX Australia and RE/MAX New Zealand Michael Davoren said that the refreshed brand identity was a brand evolution.
“These changes have been made with the digital age in mind,” the director said.
“And the refreshed branding sits well with how RE/MAX presents to consumers using today’s technology.
“With the increasing demands on digital marketing, we’ve responded by giving our customers more vibrant use of colours, better use of white space and an overall uniformity of brand presence.”
He also said that the move keeps RE/MAX relevant in all of its markets.
“The simple and effective design meets market trends in Australia and New Zealand, and an increased brand equity in both regions is better for real estate consumers.
“Subtle adjustments to the most powerful image in real estate, the RE/MAX Balloon, was a natural progression across our residential, prestige and commercial brands.”
Mr Davoren said that he expects the new branding to be well received.
“Consumers will find our logo, signage, advertisements and marketing collateral more modern and more appealing to home buyers and sellers of today.”
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