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One of the fastest growing networks in Victoria has been recognised for its dedication to putting the needs of the customer at the head of everything it does, winning the comms prize at the state’s annual awards event.
Harcourts Victoria has taken out the Communications Award at the recent REIV Awards for Excellence ceremony, hosted at Crown Palladium in Melbourne.
The awards reward hardworking members who have gone the extra mile in pursuit of service, ethics and results.
CEO Sadhana Smiles said that she was thrilled that the organisation has been recognised for the experience-led approach it has taken in all of its comms.
“Today’s customer is savvy,” she said. “They are looking for memorable experiences with brands they can trust. They’re no longer simply buying a service.
“Over the last year, we have designed and launched a number of campaigns, digital tools and community partnerships that have enabled our agents to genuinely connect with prospects.”
Ms Sadhana said that the company’s recent re-launch of its standout Our Promise offering was carried out to establish deeper trust between agents and consumers.
The CEO said: “It’s no secret that the real estate industry is battling a trust issue. Our Promise is our written assurance to clients that reinforces the Harcourts commitment to transparency, accountability and an exclusive level of service.”
Ms Smiles said that the Our Promise marketing campaign includes a detailed communications promise by herself to consumers. It was broadcast on major radio stations and appeared extensively online. It was also supported by HarcourtsOne, an online client management platform.
“This has been an incredible opportunity for us to not only show our clients what transparent service means, but reinvent what exceptional service is,” the CEO said.
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