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One of Australia’s leading innovation networks has launched Workplace by Facebook, the collaborative internal communications platform that is changing the way businesses engage with their workforce.
Harcourts International has rolled out its pilot collaboration with Harcourts Group Australia and Harcourts Queensland, with the franchise group of Harcourts Solutions selected to pilot from a franchise-office perspective.
Harcourts International managing director Mike Green is the group’s champion of the platform.
He said that businesses are no longer communicating with staff exclusively from the “top down”.
“Modern and evolving organisations rely on a two-way flow of information, and Workplace ingeniously connects people in a way that they’re familiar with from a Facebook view,” Mr Green said.
“Our guiding value is people first, and we know that our people are central to the success of our business.”
Mr Green said that the Workplace platform does not cross over into the personal use of Facebook.
“Each team member has a unique, professional user account within the platform,” the managing director said.
“And with our strong and inclusive culture, we knew that Workplace would take our team to the next level.”
Mr Green said that Workplace has a near 100 per cent user engagement.
“Team members are empowered to ask questions, learn from each other, share interesting industry knowledge and, in general, connect on a social platform that is dedicated to our team.
“We’ve fast-tracked our business, and we are excited to see how Workplace will help us further our vision of being recognised as having the finest experience in real estate for our team as well as business partners and clients.”
Harcourts plans to have Workplace in use throughout Australia, New Zealand and the US in early 2018, with the balance of countries to follow.
“While we were in London earlier this year, we met with the development team at Facebook headquarters and learned about the thousands of international businesses using Workplace,” Mr Green shared.
“To be among the first real estate brands optimised for this platform is really a proud moment for our team.”
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