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One Victorian boutique group has announced a partnership with a social media management platform to improve its online advertising efforts.
Barry Plant Group has said that it is utilising the Falcon.io platform, which centralises social media accounts and assists in managing communities, advertising and scheduling.
The platform has been described by the company as one that provides a feed of customer interactions from social, digital and CRM platforms, and allows for Barry Plant to tailor-fit its content while also seeking out further business opportunities.
Tracy Hammon, Barry Plant Group’s head of marketing, said that Falcon.io would be able to provide better integration with customers across multiple channels.
“Our partnership with Falcon.io is another step in providing our offices with easy-to-use, innovative and successful tools to grow their business from creating connections in the online space,” Ms Hammon said.
This is not the first time that Barry Plant Group has followed technological innovations to fine-tune its digital presence. Previously, it utilised the Adfenix advertising platform which employs artificial intelligence and predictive marketing analytics to target people with properties they are interested in, as well as the digital wallet technology of WebIT+ListOnce’s My Property Pass.
Participating as a pilot trial, Barry Plant Group CEO Mike McCarthy intends to use My Property Pass to integrate both virtual and physical advertising.
“We’re expecting it to drive increased website traffic, leads and enquiries from our core print activities,” the CEO said.
“Then we have new ways to interact and communicate with prospects, both buyers and sellers.”
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