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Australia has become one of the first countries in the world to open a newly branded Century 21 — or C21 as it is now — to the delight of the local community.
Century 21 The Hills District opened its doors in April and adopted the new C21 branding scheme that is currently being rolled out in 80 countries across the world.
Co-principal Martin Baldacchino said that the new branding and office space had been well received in the community.
“Customers have commented on how upmarket and elegant the office looks and we believe this has played a role in our team attracting such strong foot traffic and interest from the get-go.”
Mr Baldacchino said that the new look would help the business as it moves into the future.
“Along with hard work and a steely focus on delivering positive customer experiences, the new look will help to future-proof the business in a lot of ways. We can’t wait to see what other offices in the network achieve when they make the switch over the coming months,” Baldacchino said.
The global rebrand will see offices across Australasia update signage and refresh marketing collateral, along with creating new websites.
Chairman and owner of Century 21 Australasia Charles Tarbey said that the repositioning was more than just a logo change and that there is more to come with the move.
“The repositioning of the brand will be supported by a significant cross-channel marketing campaign that will be detailed at Century 21’s upcoming convention on Hamilton Island,” Mr Tarbey said.
Mr Tarbey said that a smooth rollout was his top priority and he hoped consumers were as excited as he was about the changes.
“While we are delighted by the positive reaction to the first rebranded office in Australia, corporate office remains focused on ensuring a smooth rollout of the new branding and on delivering a powerful marketing campaign aimed at getting consumers as excited about the new C21 as our offices are,” the chairman said.
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