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Growing network secures experienced agent

By Tim Neary
21 June 2018 | 10 minute read
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An award-winning real estate agent and avid football fan is hanging up his old boots to take up a position with a fast-growing national real estate network.

Jeff Anderson has joined @realty, the rapidly growing network that has recruited 500 agents in the past four years.

Mr Anderson, who has conducted more than 4,000 successful auctions in his 34 years in real estate, is joining the ranks of @realty as an independent operator specialising in suburbs in South East and East Melbourne.

Mr Anderson said that he was “crossing the field” after many years working for both franchise and boutique agencies because @realty will provide him an opportunity to work autonomously and offers a more comprehensive service to clients.

“I have recently managed a team of 200 staff across a seven-office network, and while I have always loved my job, I have been wanting to make a change to the way I work, with a view to being able to operate more independently,” the agent said.

“@realty is unlike any other agency in that it allows me to have complete freedom and flexibility in where and how I work, with access to the same level of support I would expect to receive as part of a franchise business.

“My move to @realty has given me the chance to establish a new advocacy business, Anderson Property Advisors, which will complement the work I am doing with @realty.”

Mr Anderson said that there is a gap in the market for independent agents.

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“My aim is to act as a guide for people using my industry experience and knowledge, and then to use my abilities as a licensed agent to help them achieve the results we discuss.

“Over the years, I have fielded literally thousands of questions about how to get a proper valuation, what to spend on a home extension and how to get the best ‘value’ in various property transactions.

“I love my footy and I like to say that a player is only as strong as the rest of the team, and I believe I have a great team behind me at @realty to get the job done.”

@realty director JJ Taylor said that all agents have the opportunity to leverage the skills of its 500-strong team.

“We have more than 500 agents across Australia and we are proud to say that they all work collaboratively to achieve results for our clients,” the director said.

“Unlike other agencies, we do not operate on a regional basis; instead, we have a forum that connects all 500 of our agents so they can share ideas and advice and assist one another to make sales.”

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