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In a new deal, one of Australia’s leading property platforms has secured a major sponsorship arrangement with Cricket Australia, giving it unfettered access to an enormous new online community.
Domain and Cricket Australia have committed to a four-year Platinum Sponsorship Partnership.
Domain will be the presenting partner of Men’s Test Cricket over four years, which includes the next Ashes series to be hosted in Australia, and will become the official real estate partner of Cricket Australia.
The partnership comes as the national game moves into a highly anticipated new era. More cricket than ever before will be available to consumers through a range of platforms including broadcast, web and social media, as well as live.
Under the partnership, Domain has secured the rights to cricket.com.au as the Cricket Australia LIVE Scoreboard Partner for web and mobile app.
Last season, there was more than 1 million average monthly users of the Cricket Australia live app and 3.3 million average monthly users on mobile and tablet.
The deal involves a 12-month rolling program of social media, content and app integrations across the Cricket Australia platforms. Cricket Australia has more than 11 million social media followers across a variety of platforms.
Cricket Australia CEO James Sutherland said that he was pleased to have secured the contract.
“We are excited to welcome Domain as a new partner of Cricket Australia and as naming rights sponsor of our Men’s Test series,” the CEO said.
“Through this multi-year deal, Domain has made a significant commitment to cricket in Australia. We are grateful for this and look forward to working closely with the Domain team to ensure this a highly successful partnership.”
Domain chief editorial and marketing officer Melina Cruickshank said that it was a great step forward for the real estate platform.
“Domain is delighted to begin a partnership with Cricket Australia. Our aligned audience strategies in mobile and content represent a unique opportunity for both brands.
“We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide.”
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