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A new real estate marketing platform has launched to deliver an efficient marketing tool for the booming land market.
House and Land Developments has been launched by Jordan Catalano and Tom Hywood as a new product under the AD Group umbrella.
The platform will deliver a cost-effective marketing tool to allow consumers to find houses, land or packages easier.
Mr Catalano, co-founder and CEO of AD Group, said that the product was created as a direct response to market demand.
“The House and Land Developments platform has launched at a time when the retail market is strong and we’re already seeing significant take-up by developers such as Stockland and Satterley,” the CEO said.
Mr Catalano said that changing market meant that clients are looking for cheaper ways to market property and that is where the AD Group’s products come in.
“Clients are no longer able to sustain rising marketing costs and are looking for alternatives to the big players which have previously had a monopoly in this space,” the CEO said.
The launch follows the success of the group’s other platforms such as Apartment Developments, a dedicated resource for off-the-plan apartments, and Development ID, an off-the-plan stock management and network connection tool.
The group has experienced huge success with the other two platforms and that gave them the confidence to launch House and Land Developments, according to Mr Catalano.
“We’re able to offer the market a tried and tested solution that delivers better cost per lead and cost per sale results than other major real estate portals,” the CEO said.
The group has brought on board property expert Tim Fleming as general manager to spearhead the platform’s national roll-out.
Mr Fleming comes from eight years with the REA Group, where he specialised in sales and marketing.
Mr Fleming said that the strength of the AD Group was in their flexibility in the marketplace.
“Our ability to tailor our offer to each sector at a time when market conditions are continually changing is proving to be invaluable,” the GM said.
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