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The REA Group has announced the appointment of a new CEO for Smartline, its mortgage broking franchise group.
Sam Boer joins Smartline from the Commonwealth Bank Australia, where he was the general manager of third-party banking in the retail banking sector.
REA group executive general manager, financial services, Andrew Russel was proud to welcome Mr Boer to the team and said that he was the right man for the job.
“Mr Boer’s recent experience at CBA and standing in the industry make him perfectly placed to lead Smartline into a new era of broking and finance,” Mr Russel said.
Smartline executive director and co-founder Chris Acret said that he had known Mr Boer for a long time and was excited to have him on board.
“We’ve known Sam for a long time. He has strong industry experience and we are very comfortable that he will be a good fit for the business and our people,” Mr Acret said.
The REA Group acquired an 80.3 per cent stake in Smartline in June 2017 to strengthen its home loan offerings, which include realestate.com.au Home Loans and realestate.com.au Home Loans broking businesses.
The company currently settles over $6 billion in loans annually with a total loan book of roughly $25 billion, giving the REA Group Financial Services segment greater scale and long-term capability.
Mr Boer said that he was excited to move the business forward and help them achieve greater success in the coming years.
“I have known and admired the Smartline team for many years and am delighted to have been selected to lead the business in its next exciting stage with the REA Group,” the new CEO said.
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