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Century 21 has announced a sweeping, multiyear partnership with Seven West Media that will see the new look for the Century 21 brand, properties and agents promoted across several key media assets that attract millions of viewers and readers each month.
Australia’s fastest-growing homemaker brand, Home Beautiful will feature the modern Century 21 brand on the cover of the magazine and exclusive Century 21 property listings within it in 2019.
Century 21 agents and branding will also feature prominently in the next highly anticipated season of House Rules that will see Jamie Durie appear on the television show for the first time.
Century 21 has also been invited to contribute real estate insights on The Morning Show in 2019.
Chairman and owner of Century 21 Australasia Charles Tarbey said the partnership is of immense strategic value to the group.
“Seven West Media has an impressive array of complementary media assets that are well followed by buyers and sellers of real estate in Australia.
“It was important that our new branding and message was promoted to a large number of people within this group, on a consistent basis and across Australia, in order to continue to generate buzz around the new branding and to deliver our offices an advantage in the market.”
Mr Tarbey said he is “very confident” the partnership will help to achieve this outcome.
“The media we have strategically selected have a direct attraction for property buyers and sellers, renovators and Australians interested in lifestyle and property in general,” he said.
“Century 21 expects the new partnership will directly generate leads for its offices, help to further reposition and promote the new brand, attract buyers to listings while growing social media followers across the network.
“We are currently focused on ensuring we leverage the partnership to the full benefit for our offices and agents who couldn’t be more excited about its prospects.”
Century 21 Australasia recently announced that it will be adopting a new logo and repositioning its brand.
It said the motive is to project a more modern image that aligns with the company’s vision and offering.
Last year Century 21’s rebranding campaign took out the top accolade for most innovative marketing campaign at the Inman Awards in the United States.
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