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The leading LJ Hooker agency on the Gold Coast has been recognised twice at the REIQ annual event.
LJ Hooker Nerang was named Large Agency of the Year as well as joint winners of the Innovation Award, recognising the office for providing cutting-edge solutions to real estate problems.
Principal Shane Colquhoun said that team culture is the driver behind his office’s success.
“We have spent the last decade fine-tuning a multi-faceted environment where real estate specialists are able to achieve their best,” he said.
“You’ve got to give the team the reason to come into work. If you don’t, they’ll either be unproductive or leave. There’s a lot of elements you have to juggle, including mentoring, creating departmental structures, tech and support to optimise dollar-productive activities and events that bring the office together and engages them with the community as well.”
Mr Colquhoun said that growth and retention have been key.
“We’ve now grown to 45 staff across sales, property management, customer service and in-house marketing.
“But the real secret to our success has been the fact we’ve retained around half of our staff members who have been with LJ Hooker Nerang for more than five years and 10 staff members celebrating over 10 years, which I think is a real accomplishment in a high-turnover industry.”
Mr Colquhoun also credited the impact of the newly built super office completed in 2017.
“We invested $5 million into creating a purpose-built office across 1,000 sqm. It allows for our various departments to work collaboratively, allows us to host in-room auctions, provides break-out meeting rooms for engagements with clients and offers a flow and layout that is comfortable and productive to work in.”
Mr Colquhoun said that the importance of the real estate office has not diminished, despite digital enhancement in the industry.
“We know that technology and real estate work hand in hand, and it’s great that real estate agents have access to a wide range of different platforms. The difference is that we utilise that technology to do what we do best, and that’s talk to people.”
LJ Hooker network chief Graeme Hyde congratulated the Nerang team on the accolade.
“LJ Hooker Nerang has been a dominant force on the Gold Coast for many years, providing customer service that is without peer in their marketplace,” he said.
“They’re worthy recipients of the REIQ’s top honour.”
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