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REA Group has announced a tactically astute new partnership between its international investment property portal for buyers in China and one of China’s leading online real estate listing platforms, deliberately deepening both its national and international digital influence.
The partnership will pair together REA Group’s online platform, Myfun, and one of China’s leading online real estate listing platforms under 58 Group, Anjuke.
REA Group said that the partnership will allow Myfun to leverage Anjuke’s presence in the market which covers more than 600 cities and counties.
It said that the deal will expand REA Group’s footprint in mainland China, while Anjuke will benefit by providing international properties to Chinese users.
“As part of the partnership, Myfun will syndicate Australian residential properties, including daily updates on over 50,000 residential listings on Anjuke’s platform,” REA Group said.
“Liaison services will also be provided by Myfun to help users throughout their property journey, while data points such as monthly median price, rental price and annual growth rate of listings in Australia will help Chinese buyers understand the Australian market. Nationally listed properties will be featured as well as specific listings for Melbourne, Sydney, Brisbane and Gold Coast localities.”
58 Group’s senior VP and Anjuke’s COO, Jeff Ye, said that the deal provides many advantages.
“The collaboration with REA Group will provide a broader range of information and data to our users. At the same time, Anjuke will provide further resources to show qualitative property listings and market updates to global users for properties in Australia and other markets through the syndication of data and supplementary sharing of resources and technology with REA Group.
“As a leading online real estate listing platform in China, Anjuke has an edge over the market in terms of the coverage of cities, number of listings and wide variety of property agent brand and broker options.”
General manager – REA Greater China Kenneth Kent said that the move is a significant step forward.
“Our partnership with Anjuke opens up a broad range of possibilities to offer a superior property search experience to buyers in China. We are excited to announce this partnership as it marks an important step in connecting Chinese buyers with global property markets.
“It aligns with our core strategy on many fronts and will help provide Chinese investors with greater insight, enabling them to make more informed decisions across a broader suite of international property opportunities.
“This partnership opens a new chapter for us, with further collaboration already under discussion. In the foreseeable future, we will be happy to extend the partnership in terms of rental and commercial listings syndication, and other B2B connection opportunities as well as expansion of other market listings beyond Australia.”
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