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‘Small businesses are more nimble’

By Lyall Russell
31 October 2019 | 10 minute read
Starr Partners agency reb

Raj Bhandari has just opened a new, boutique real estate office in North Kellyville, and he is confident he can stand up to the larger agencies.

“We are more responsive to react to changing conditions,” Mr Bhandari said. “Small businesses are more nimble than larger businesses, and are better able to adapt as market conditions change.”

He recently opened a Starr Partners agency in the western Sydney suburb, and he believes his small team allows them to be closer to their customers.

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“We constantly build rapport with them, and are in a better position to hear feedback and observe changing trends and preferences.”

The company has built up its brand and is recognised locally by being out in the community and investing in educating people about the real estate industry.

“I think the biggest advantage our new office has is that I’ve lived in the Kellyville area for well over 15 years and that expansive local knowledge has boded well with prospective customers.”

Although the suburb is relatively new, Mr Bhandari anticipates there will be more growth in the area as there’s an increasing number of young families looking for close-knit communities to grow.

“As Sydney continues to grow, I believe that traffic congestion, overcrowding and a lack of family time are motivating people to change their living arrangements according to their properties,” he said.

“For example, I’ve had customers that have moved from inner-city suburbs to North Kellyville this year because they want to raise their children in a place that has great parks and an abundance of land. Our suburb’s closeness to shopping centres, public transport and several quality schools is another huge plus for this demographic.”

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