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Belle benefits from improving market

By Lyall Russell
08 December 2019 | 10 minute read
Peter hanscomb reb

The market has been kind to Belle Property, which has had a strong quarter for both sale prices and the number of properties sold.

Compared to the same time last year, Belle increased the total value of property sold in October by 42 per cent.

The figures were strong in November, too, with the total value up by 35 per cent, and the number of properties sold across both months were up by 26 per cent on last year.

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Over the two months, the company reported more than $2 billion in property transactions, which is the best result in Belle Property history.

The company CEO puts the results down to its strategy and growth plan for 2020 and beyond.

“Our business has been built on the ethos of ‘fewer, better people’, and our strategy for growth reflects this. We prioritise the training and development of our people, so we attract the best talent and retain them,” CEO Peter Hanscomb said.

“There’s a lot of noise in the industry about new technology, less traditional real estate models, but our approach to growth is simply valuing the people within the business and putting them above all else.”

Although the company attributed its high-performing team for the results, head of growth Nick Boyd said it is also reflective of the increased market interest.

“While the year has been challenging across the industry, the market is returning to a stronger position,” Mr Boyd said.

“Clearance rates are continuing to rise, and consumer confidence is growing, so we anticipate the year will start early and strong in 2020, with activity rising from as early as January.”

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