Login
iscover
The move online hasn’t deterred would-be buyers, with a Sydney real estate agent recording a successful first night of online auctions.
Kicking off the first of its “isolation auctions”, Ray White Castle Hill managed to sell three properties out of three, with a combined value of more than $4 million.
Ray White has reported that everything, from the auctioneer, the technician and the scribe to agents and bidders, was carried out remotely.
All up, the three campaigns generated 22 registered bidders on the night.
According to Ray White NSW auctioneer James Kerley, it’s a brave new world to be delivering auctions that are both remote and 100 per cent in isolation.
“What we’ve been able to do is completely humanise technology to the point where vendors and bidders can be face to face with our agents and auctioneer — much like you would have from a traditional in-room or onsite auction,” he explained.
The new online auction system “provides a professional green screen or camera feed and can be streamed in so many different ways”.
The auctioneer said “that essentially brings the auction into people’s homes — and from the feedback we’ve received, the process is certainly working”.
This is certainly new territory, Mr Kerley said, despite Ray White having seen “a lot of things in 118 years”.
“But the one thing that hasn’t changed is the fundamentals of auctions. We’re still very much the competition creators and social proof is very much alive in our new digital environment,” he said.
“To be able to see vendors with tears of joy in their eyes on-screen, even in the midst of the adversity we’re currently facing, makes all of our jobs exceptionally rewarding.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
Newsletter
