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The Real Estate Institute of Victoria (REIV) and ListingLoop.com.au have announced a new partnership which aims to support agents by “offering a safe digital solution that directly connects buyers to properties”.
Described as Australia’s first industry buyer database, ListingLoop.com.au works by enabling agents to directly advertise their vendors’ properties for sale “under a no sale, no charge success-based advertising model, while providing agents with a recurring revenue stream through their buyers”.
“A property listing and property photos taken from a smartphone can be uploaded in less than 30 seconds after the signing of an authority, helping to save costs and time. There are no listing fees or subscription fees to use ListingLoop.com.au, which displays an agent’s brand more prominently than the ListingLoop.com.au brand,” a statement provided to REB explained.
“Agents are winning more listings with no sale, no charge advertising. If ListingLoop.com.au does not bring a buyer to an agent, there’s no fee payable. It’s no-risk advertising for the vendor, but also for the agent who is not required to fund the advertising. Any fee payable does not need to be paid until settlement or 90 days, whichever is earlier. This makes advertising cash-flow positive, another industry first.
“Property information such as the address and the sale price are protected behind a login. They are only seen by registered buyers and are not visible in search engines such as Google and Bing, protecting an agent’s data.”
In addition, both buyers and agents receive a free dashboard. The former enables buyers to house their property matches, while the latter provides agents with intelligence into the activity of invited buyers, which in turn, as ListingLoop.com.au notes, creates additional listing opportunities.
Commenting further, ListingLoop.com.au CEO Rhett Dallwitz said the group understands the challenges agents face in listing and selling property, particularly amid the pandemic.
“[A] no sale, no charge advertising provides an appealing, no-risk solution during this current market. We understand that vendors are unable or unwilling to pay upfront advertising fees, while agents are not in a position to carry these fees on behalf of their vendors,” Mr Dallwitz said.
“Our mission at ListingLoop.com.au is to connect people for mutual benefit so that everyone wins. We are more focused than ever on upholding this commitment and to providing digital solutions that support agents in listing and selling properties.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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