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A reputable agent in Melbourne’s Bayside region is taking the next step in his real estate career by launching his namesake agency.
Following a rebrand, Lou Colella has launched his own eponymous business named “Colella”.
The move to strike out with his own agency comes five years after Mr Colella first came aboard with what was then the Eview Group in 2018.
Mr Colella played an instrumental role in launching and establishing an outfit in the growing Bayside region of Victoria in partnership with Agents’Agency.
According to Mr Colella, the new name taps into his long-established association with the local area as well as his extensive career in real estate that started 15 years ago following a sales career in the corporate sector.
He recalled that at that time, the family behind the real estate company he worked for revealed their intention to sell and the chance to work with Agents’Agency came in the nick of time.
“I sat down with Agents’Agency founders Manos and Maria Findikakis, and just knew this was the type of real estate group I wanted to be involved in,” he stated.
He explained that the next five years were focused on building the business in the Bayside region while managing to notch an impressive track record of providing “great results for his clients”.
But it’s not just the business that grew during the period. Along the way, Mr Colello shared that he managed to build a team around him who “all shared the same ethos of creating long-term relationships with buyers and sellers built on understanding their needs and achieving their goals”.
Mr Colello acknowledged that he and his team did not arrive at the doorstep of the “new era” without second-guessing what to call the business.
However, based on consistent feedback from others, he realised that his name should be prominently displayed on the door.
Agents’Agency founder Manos Findikakis gave his approval of the brand’s name, stating that “it’s a fitting brand for an agency that has already achieved so much under Lou’s stewardship”.
“He’s worked hard to establish a presence in the local area and is a recognised and highly respected figure in his own right,” he stated.
Agents’Agency is set to remain part of Mr Colello’s latest venture and will provide all the back-of-house support required “to take his own business to the next level”, Mr Findikakis explained.
Mr Colello revealed he has “big plans” for his business, including kicking off its own rent roll and planning on increasing that in the future, while maintaining their focus on providing “exceptional service and client care”.
He also looks to expand his team in the period ahead, with new recruits expected to operate in line with the agency's working principle and strong reputation of “looking after their clients”.
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