Powered by MOMENTUM MEDIA
realestatebusiness logo
Home of the REB Top 100 Agents

Estate agents embrace online marketing

By Staff Reporter
28 August 2009 | 9 minute read

The real estate industry is moving with the times, using internet websites and Youtube to promote properties.

A number of industry leaders are even closing their branch doors and instead opting to open virtual offices that connect with potential buyers using the online market.

Kay & Burton last week launched two YouTube videos – one starring Kasia Z, a model and AFL player Buddy Franklin's girlfriend – to advertise an opulent city penthouse for sale. It also created a penthouse website, according to The Age.

==
==

Google has also joined the trend towards online real estate marketing, announcing a feature on Google maps that would allow agents to advertise for free.

Do you have an industry update?
Subscribe
Subscribe to REB logo Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.