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The Australian property developer is throwing its might behind a good cause that impacts a quarter of Australian adults.
In a bid to combat loneliness and social isolation, Frasers Property Australia has revealed a partnership with Ending Loneliness Together (ELT), a national network of organisations that is working to address loneliness across the country.
ELT draws on knowledge from universities across the country and abroad, and then delivers services through the work of community, social services and professional organisations, Frasers reported.
As well as the partnership, Frasers has sponsored the creation of, The Great Separation, a documentary by Shannon Swan that ELT scientific chair Dr Michelle Lim said “explores the causes, impacts and solutions to loneliness and will soon air on SBS Australia in October”.
That documentary is to be used by ELT as an educational asset “to help break down the stigma of loneliness”.
According to Anthony Boyd, who is both the chief executive officer at Frasers Property Australia and an advisory board member of ELT, the partnership with ELT aligns with Frasers’ “core purpose to create belonging”.
“As a partner we will work with ELT and our other partners, including Bolton Clarke, Medibank and AIA, using research as the base to create and trial different ideas and initiatives.”
“In our case, these might apply to home design, public spaces and amenity, or community social programs to address loneliness,” Mr Boyd concluded.
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