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Less agent, more human

By Manos Findikakis
05 June 2024 | 12 minute read
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It’s no secret the real estate market is changing. Those listings which were so easy to come by are harder to secure and the sales that were simple not so long ago are now a little tougher to make.

We could dedicate the rest of this article to why that’s the case, but the reality is ebb and flow is simply part of being in this profession.

Markets come and go, but what it means right now is we have to work harder to secure a listing and make a sale.

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As part of that agents also need to be more visible. They need to do everything possible to stand out from the competition.

One of the key ways that agents can do this is through effective advertising and demonstrating genuine care and empathy.

In the past, great service may have been enough to secure a sale, but now exceptional service is necessary to differentiate oneself from other agents in the market.

‌This means going above and beyond for clients and ensuring that their needs are met to the best of the agent’s ability.

Consider what we really do

We can talk about how we sell property as much as we like. But while that’s certainly part of our job description, that’s not what we really do.

Above all else, our reason for existing as a profession is about something far more profound and human. Quite simply, our role is to help people move to their next destination.

We are here to ensure our clients go from point A to point B with minimal stress, minimal friction, and maximum care.

Our intention should be to help people move to that next destination, whether that means finding their dream home or selling a property that no longer meets their needs. It’s all about the human touch and it goes far beyond simply trying to make a sale.

Ultimately, our value as a real estate professional will be determined by how we make people feel.

‌Empathy and care trump fast talking

When you position genuine care and true empathy as your primary goal, the numbers of real estate inevitably follow.

And this was illustrated beautifully by some members of the Agents’Agency network only recently.

During an exceptional session, Kristen and Jax Carlyle-Mackenzie discussed the strategies that saw them list more than 25 properties within 60 days.

They noted that in order to be successful in an increasingly competitive market, agents need to be less like real estate agents and more like human beings.

This means being empathetic, understanding, and genuinely interested in helping clients achieve their goals.

By doing so, agents can build strong relationships with their customers and their community that can lead to repeat business and referrals in the future.

‌Exceptional. Effective … Human

As an agent you might be feeling the current real estate market is tough, but remember that’s just a mindset too.

More importantly, consider what it is you can do to give yourself the best possible chance of success.

By focusing on exceptional service, effective advertising and a human touch, agents can stand out from the competition. They can succeed in this “challenging” environment and in the face of pretty much any market condition that comes their way.

Remember, our job is not just about selling a house. It’s about helping people move to their next destination. By keeping this in mind and by putting our clients’ needs first, we can build strong relationships and achieve incredible success in our dynamic world of real estate.

It’s what we signed up for and how lucky we all are that we have!

Manos Findikakis is the CEO of Agents’Agency.

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