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There was a time when being the best agent in your marketplace meant being the sharpest negotiator in the room. While negotiation still plays a vital role, today’s market demands something else entirely – ease, speed, and transparency, writes Adrian Bo, CEO of Adrian Bo Real Estate Training and Auctions.
Consumers are comparing their experience with us to every other industry they engage with. Right now, the benchmark isn’t being set by other agents – it’s being set by Amazon, Uber, Airbnb, and Qantas.
If you’re difficult to deal with, slow to respond, or unclear in your processes, you’re already behind.
Today’s clients want it simple
Think about your own behaviour as a customer.
You expect convenience. You expect clarity. You expect speed.
So does your buyer. So does your seller.
If a client can buy a product, book a flight, or make a restaurant reservation in under two minutes, why should it take five follow-up calls and three emails for a buyer just to find out a price guide or book in an inspection, or a seller to lock in an appraisal or get feedback from a campaign?
Audit your process
If you’re serious about staying competitive, run a quick audit on your business.
Ask yourself:
- How quickly can someone book a meeting or inspection with me?
- Do I make the next step easy for a client to take?
- Is my communication style clear, timely, and transparent?
- Would I enjoy working with me if I were the client?
If the answer is no, fix it. Don’t justify outdated habits by calling them “thorough” or “high touch”.
Clients aren’t impressed by complexity. They remember efficiency and consistency.
High standards don’t mean slow service
There’s a misconception that you can’t be high-end and still be fast.
That’s not true. You can maintain a premium standard while making your systems and service frictionless.
Whether it’s using booking links, SMS confirmations, automated updates, or simply being available when it counts – the experience matters just as much as the outcome.
Being a top agent today isn’t just about selling well. It’s about removing friction from every touchpoint and making the process seamless.
The agents who win aren’t always the ones with the flashiest campaigns or the biggest personal brands. They’re the ones who are the easiest to deal with because ease builds trust, speed builds confidence, and transparency builds loyalty.
Adrian Bo is the CEO of Adrian Bo Real Estate Training and Auctions.
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