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With AI rapidly transforming how real estate agencies win listings, engage clients, and scale operations, a new event is launching to bridge the growing capability gap.
AI Edge for Real Estate will debut in Sydney on 16 September, delivering a full-day, hands-on program designed to equip real estate principals, directors and agency owners with the tools and frameworks to integrate AI into their operations – confidently, ethically and effectively.
Powered by Captivate Q and strictly limited to just 40 participants, the program is built for real estate leaders who want to save time, scale smarter, win better listings, and run a business that doesn’t depend on them for every moving part.
Facilitated by industry veteran, AI coach, digital strategist and bestselling author Adam Franklin, the in-person experience is designed to cut through the noise surrounding AI and instead deliver practical tools, workflows and strategies that real estate professionals can implement immediately. Franklin has trained thousands of principals, agents, brokers and directors to streamline and grow their businesses using AI and digital systems.
“Real estate leaders are navigating a seismic shift when it comes to AI, but many are unsure where to start or who to trust,” said Louisa Thomas, program director at Captivate Q. “This program is built specifically for the realities of agency life – it’s practical, skills-first, and focused on capability over theory.”
Structured for action, not just awareness
AI Edge for Real Estate will challenge the common fear that AI replaces people, instead reframing it as a tool to amplify agency leadership, reclaim time, and improve productivity across client relationships, marketing and team operations.
Attendees will explore where they’re stuck in low-value work like listing admin, emails or client follow-ups – and learn how to delegate and automate repetitive processes using tested frameworks and free tools.
The program includes real-world examples from Australian agencies already using AI effectively, alongside strategies to help participants reclaim 10-plus hours per week through smarter workflows.
Principals and directors will also build and refine their own prompt libraries using the proprietary Prompt Stack™ system, enabling faster and more consistent creation of property descriptions, vendor reports, client updates, and social media content.
A live demo will show how well-configured AI tools can execute tasks up to 100 times faster than manual drafting – without compromising on quality or efficiency.
Franklin will also walk attendees through training AI to sound like their agency, surface high-value vendor leads, and develop a personalised 12-month roadmap to embed AI across their team’s workflow, marketing and service delivery.
Designed for principals – not passengers
Organisers have emphasised that the event is intended for agency leaders serious about adoption and integration – not just passive observers of the emerging tech.
“This isn’t a panel of futurists talking about 2040,” said Thomas. “It’s about what agency owners and principals can do this quarter to lead with more confidence, unlock time, and grow a more scalable real estate business.”
The AI Edge series will soon expand to Melbourne, Brisbane, Perth, and Adelaide. Registrations are now open for Sydney, with strong early demand expected to fill the limited seats quickly.
Dates for other cities will be announced shortly. Real estate professionals are encouraged to join the waitlist to be notified when events launch in their region.
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