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Sure, the hard work might take place during the week when you’re prospecting, negotiating, networking and getting stuff done.
But let’s be honest, in real estate, there’s one day of the week that matters above all others: Saturday.
Saturday is THE day. It’s where 80 per cent of your impressions, traction, momentum, energy and memorable moments occur.
It’s the day when everyone is watching – buyers, sellers, potential vendors and the competition.
No, Saturday isn’t just another day in the general real estate arena. It’s the main stage, the big time, the prime opportunity…
And it begs the question, are you ready to perform?
The main event
If real estate were a music festival, Saturday would be the main event. It’s the headline act, and everyone’s eyes are firmly on you.
Saturday is the day when buyers make decisions, vendors gauge your value and sellers test your professionalism.
It’s the day when current and prospective clients are assessing your ability, whether they know it or not. It’s the day your name gets noticed.
And it’s not just about open homes. Saturday is about building trust, reputation and momentum.
It’s showtime
As with any good show, much of your performance will depend on your preparation. It’s going to come down to the legwork you put in well before the house lights go down and the curtain goes up.
So, how ready are you? Because what you do today will shape your performance this weekend. Are all of the following items ticked off your to-do list?
World-class OFI kit – Is everything ready to go, including flags, pointer boards and presentations? Have you set the professional stage?
Pre-call every attendee – Are there registered attendees or prospective buyers who have expressed an interest in the open home? If so, have you called them? Engagement starts before the door opens.
Deliver VIP open invites - Personal touches create unforgettable impressions. Don’t forget to roll out the welcome mat and invite the VIPs along.
Know your numbers – Are you across the data, including online views, REA stats, and registered attendees? Data sharpens strategy.
Vendor alignment - Do your vendors know what to expect (and what you expect from them)?
Auction game plan - If you’re going to auction, is your team locked, loaded and rehearsed?
Action!
Saturday is not a test run. It’s not a rehearsal. It’s the performance. And there are no retakes, no excuses, no second chances. Just the result you prepared for.
Everything you do over the week is the lead-up to the critical opportunity that Saturday offers. And once you’ve established your expertise with a stellar Saturday performance, don’t let the spotlight fade.
Use it. Saturday’s performance sets up tomorrow’s momentum, which you can tap into with follow-ups, offers, vendor confidence.
Saturday is the main stage. It’s where you either stand out or fade into the background. Prepare like it matters, because it does.
And if you really want to dominate this Saturday … act like it’s already here.
Manos Findikakis, CEO of Agents’ Agency
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