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The network has cemented its presence as a strong player in the Victorian community, announcing a partnership with one of the world’s oldest sporting clubs.
Harcourts has announced a partnership with an Australian Football League (AFL) and Australian Football League (AFLW) franchise, cementing itself as the official real estate partner of the Melbourne Football Club.
The network has signed an agreement with the Demons to support both the men's and women's football programs until at least 2027.
Harcourts Victoria CEO Adam Fiteni said the brand saw an opportunity to work alongside a strong Victorian brand and one of the world's oldest sporting organisations, with origins dating back to 1858.
“Beyond the obvious brand alignment opportunities, we see real potential to collaborate on community programs and initiatives that benefit Melbourne supporters and the broader Victorian community,” Fiteni said.
Melbourne Football Club chief executive officer Paul Guerra said Harcourts was the ideal partner as they share the club's commitment to the community.
“Both of our elite teams will be well supported with Harcourts backing the Demons,” Guerra said.
“We look forward to seeing what our two organisations can achieve together, as we build our relationship into the future.”
The network’s support comes as the AFLW side begins its finals campaign, while the AFL side enters preseason ahead of the 2026 season.
ABOUT THE AUTHOR
Mathew Williams
Born in the rural town of Griffith NSW, Mathew Williams is a graduate journalist who has always had a passion for storytelling. Having graduated from the University of Canberra with a Bachelor of Sports Media in 2023, Mathew recently made the move to Sydney from Canberra to pursue a career in journalism and has joined the Momentum Media team, writing for their real estate brands. Outside of journalism, Mathew is an avid fan of all things sports and regularly attends sporting events across Sydney. Get in touch at
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