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In this episode of the REB Podcast, deputy editor Emilie Lauer sits down with Sarah Cincotta, founder of RISE with Sarah Cincotta, to explore how property managers and business development managers (BDMs) can build sustainable growth through strategic relationship building and personal branding.
Cincotta reflects on her career journey, from managing a menswear store to overseeing 186 properties in a paper-based era, before transitioning into a BDM role where she set record onboarding results.
The discussion highlights the pressures BDMs face, including resource constraints and gaps in director understanding, which can leave professionals uncertain about generating new opportunities.
Cincotta champions a “draw-in” approach over chasing clients, built on four pillars: visibility, energy, clarity, and relatability, to create a magnetic personal brand.
She stresses effective communication, self-awareness, and resilience as essential for building long-term client relationships.
Looking ahead, she envisions BDMs taking on a more strategic role, advising clients on wealth creation and asset management rather than just property management.
Her insights offer a roadmap for BDMs and property management leaders to leverage personal growth, strategic thinking, and relationship-building to thrive in an evolving real estate landscape.
Cincotta will also be sharing her insights live at the upcoming REB Property Management Excellence (PMX) Conference, where she’ll guide BDMs and property managers on building magnetic client relationships and future-proofing their businesses for long-term growth.
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