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Since being acquired by CoStar, Domain has seen a record number of website visits as it fine-tunes its strategy in a bid to become Australia’s leading property platform.
Since CoStar Group’s ownership eight weeks ago, Domain said it had gained momentum with its combined platforms recording 55.1 million visits in October 2025, up 46 per cent year on year.
The real estate platform also reported achieving the fastest-growing visits among Australia’s major property portals in October, with listing views up 25 per cent year-on-year.
Domain president, CoStar Group, Jason Pellegrino, said that Domain’s growth showed that both consumers and industry professionals were ready for a more balanced market.
“Australians and agents have been hungry for choice,” Pellegrino said.
“Our platforms are delivering record growth because people are responding to what we stand for, a professional and modern property experience."
“Our record visits and double-digit growth in listing views show we’re building a quality audience at scale.”
Additionally, the platform also rolled out new features to simplify users' experience, making it easier to search for properties, improve visuals, and provide more detailed data, as well as to develop customer service that connects with users, agents, and commercial clients.
More recently, Domain has announced its commitment to deliver a faster, more focused experience for agents, vendors, and buyers by removing third-party, non-property advertising from its platforms.
The change, rolling out across platforms from 1 December 2025, comes as Domain calls on the industry to raise standards in online home marketing.
”We’re here to raise the standard. Australians deserve an experience focused entirely on property. Vendors should expect that a portal will showcase their listing - not sell against it with unrelated products or competing offers.” Pellegrino said.
He said letting go of non-property ad revenue will be “a small price” for a better experience and marked the beginning of raising the standard for property marketing.
“Our industry needs to move beyond short-term, ‘penny-pinching’ models that erode trust and detract from the quality of the property campaign. Consumers don’t want the clutter, and vendors shouldn’t expect it.”
Pellegrino said the changes under CoStar Group ownership showed Domain’s commitment to trust, quality, innovation, and a more transparent property marketplace.
“We’re not chasing gimmicks. Our focus is on deliberate, high-impact improvements that respect the trust Australians place in Domain to present their homes professionally, and that deliver strong campaign performance for agents,” he concluded.
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