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Real estate agents in Brisbane will have to adapt services, bridge cultural differences, and guide international buyers as multicultural migration is set to drive the city’s property growth in 2026.
According to Hong Kong-born Australian real estate agent and co-founder of K&S Property Group, KC Yeung, multicultural migration will shape the Brisbane property market in 2026, prompting property professionals to rethink their services to meet the expectations of various nationalities.
Yeung said Brisbane’s population, projected at 2.57 million in 2025, continues to be fueled by overseas migration, making multicultural buyers an increasing segment for local agents.
“Multicultural migration is set to play a far greater role in shaping Brisbane’s real estate market in 2026,” Yeung said.
“We have to bridge the gap between overseas buyers and the Australian property market, helping international investors find the right property while creating new opportunities for local sellers.”
Yeung said Brisbane agents will need to tailor their services for the growing multicultural buyer base, including extra guidance to help international clients purchase property confidently.
He said that agents will have to adapt to the different buyers’ cultures, as communication and negotiation styles may differ, leading to misunderstandings.
“Aspects of the transaction process may be very different from their country of origin, or they may have differing cultural expectations.”
Yeung said that differences in communication and negotiation styles are often the main challenges in property transactions, as many foreign buyers face language barriers.
“Here in Australia, we communicate and share facts in an informal way, but some countries require far greater formality throughout the entire process.”
“Aggressive negotiation is very normal and expected in some countries like China and India, and absolutely nothing to take personal offence to.”
Additionally, Yeung said multicultural buyers may require guidance on Queensland’s conveyancing system, including the cooling-off period, which differs from the notary-driven processes standard in Asia and Europe.
Yeung said that by tailoring to international property seekers, real estate agents can also better support the sellers, as it can open a bigger buyer pool.
“It not only helps buyers, but also benefits local sellers by expanding their pool of qualified, serious purchasers ready to buy,” he concluded.
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