10,000+ agents are now marketing listings for free with Aussie Property Search

Vendor-paid advertising has become a pressure point for the industry. Agents are being asked to justify bigger marketing budgets, vendors are questioning what they’re actually getting for the spend, and the big portals still hold the cards.

Aussie’s pitch is deliberately simple: list for free, keep the exposure, drop the reliance on VPA.

“We’re seeing agents respond because it’s practical,” says Rhett Dallwitz, Aussie’s General Manager of Agent Services. “Our zero-cost listings on Aussie Property Search helps agents reach more potential buyers by marketing their listings to millions of Australians at no cost.”

That message appears to be landing. Aussie says more than 10,000 agents are now on board, using VPA-free listings across off-market, pre-market and on-market properties, including auctions.

Why Aussie can make the economics work

Aussie’s argument is that it doesn’t need to monetise listings because it already sits inside the home-buying journey via its mortgage business.

“Aussie is already helping so many Australians every month,” says Sebastian Watkins, co-founder of Lendi Group, which operates Aussie. “We built Aussie for Agents with a simple idea — better outcomes for customers and agents. Because of our scale, we don’t need to make money from listings. Our model will be VPA free forever.”

The business is positioning this as part of a bigger shift: moving from mortgage broking into a broader “Find, Buy and Own” property ecosystem — where search, finance and support services sit together.

For agents, the appeal isn’t just cost (although that’s a big part of it). It’s also access to an audience that’s already displaying intent.

“Aussie has more than 5 million customers, and a significant pre-approval base,” Dallwitz says. “That’s a pool of buyers and sellers who are already active. For an agent, that’s the difference between ‘views’ and genuine conversations.”

What agents are actually getting

At the functional level, Aussie’s offer is straightforward: unlimited free listings — off-market, pre-market, on-market and auctions — with no vendor-paid advertising.

But Dallwitz says the benefit is broader than a free upload.

“Agents don’t wake up chasing ‘another portal’,” he says. “They want a competitive edge: strong listing exposure, quality vendor and buyer opportunities, and a credible alternative to the traditional advertising model — without the hefty price tag.”

Aussie’s Property Search has also been building depth, with reporting noting it already hosts more than 100,000 properties — giving agents confidence they’re not listing into an empty shopfront.

And while the platform is built to support listing promotion, it’s also designed as a two-way connector — linking Aussie customers who need to sell with local agents, not just pushing listings to buyers.

A different conversation with vendors

The bigger shift may be how agents use the proposition in listing presentations.

Vendors are increasingly sceptical about ad packages that feel compulsory. A VPA-free option changes the tone: instead of arguing about marketing “tiers”, agents can talk about reach, strategy and service — without the vendor feeling like they’re being upsold before they’ve even signed.

It also gives agents flexibility in tougher markets, where vendors want tighter control on upfront costs.

“A lot of agents have told us that the biggest win is the ability to launch a pre-market or off-market campaign to a qualitative pre-approved audience without any cost Dallwitz says.

Not pay-to-play, and not pay-to-partner

Aussie is also making a point of separation: agents can use the platform without being required to partner with Aussie for home loans.

That matters in a market where agents are wary of anything that looks like a bundled deal.

Still, for those who want it, there are optional referral and white-label home loan solutions that can open up additional revenue streams — particularly for principals thinking about deeper “one-stop” customer experiences.

Momentum is turning into partnerships

As the platform scales, Aussie is also backing it with network-level partnerships.

In July 2025, Aussie announced a partnership with One Agency that positioned Aussie as the official home loan partner for the network’s 750 members across 122 offices.

And that model is expanding. More recently, Aussie announced a similar arrangement with Stockdale & Leggo, designed to help brokers and agents grow their businesses and deliver better customer outcomes across the property journey.

For Dallwitz, the theme is consistent: reduce friction, widen choice, and give agents a better commercial outcome — while putting vendors back in a fairer position on advertising.

“We’re hearing that teaming up with Aussie is a major win for agents,” he says. “The momentum is real — and we think it’s only just getting started.”

Aussie for Agents | VPA-Free Listings | Aussie Home Loans