As real estate’s high-pressure culture has pushed many to burnout, a network has been tackling the issue head-on, hiring a wellness coach to guide staff toward balance.
In a bid to address ongoing wellbeing challenges faced by the profession, Lifestyle Group has appointed coach and mentor Ben Cudmore as the network’s wellness and wellbeing leader.
The Rise Initiative reported that 80 per cent of agents experienced anxiety related to their workloads, while 53 per cent struggled with mental health and the ability to “switch off” outside of work hours.
Lifestyle Group said Cudmore’s appointment would provide all of the network’s 250+ staff with better support to help them find the life balance that works for them.
“We see our people as the key asset to this business,” Lifestyle Group CEO David Gray said.
“When our team are at their best physically, mentally and emotionally, that naturally flows into how we serve our clients and communities.”
“Investing in wellbeing isn’t just a perk. It’s an integral part of our growth strategy.”
According to the network, Cudmore has spent the past six months shaping his newly created position, building trust, and emphasising accountability and wellness.
“Trust is built through conversation, presence and consistency,” Cudmore said.
“When people feel seen and supported, you see real change in how they show up at work and at home.”
The appointment formed part of Lifestyle’s broader initiative to support staff well-being, including wellness retreats, virtual learning sessions, and challenges designed to encourage healthy habits.
Cudmore said the program would ensure that staff felt supported as a whole, not just as individuals within the business.
“Accountability and wellness go hand-in-hand.”
“When people feel better within themselves, they bring more clarity, patience, confidence, and energy into every part of their life – including how they serve clients.”
Gray said the program represented a shift in what the network views as success for its staff, rather than just a change in internal culture.
“You can’t expect extraordinary results from people if you don’t invest in their well-being.”
“This is part of building a company our people are proud to belong to,” Gray concluded.
[You might also be interested in: A Lifestyle move: Separating from a large network]
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