In this episode of the REB Podcast, deputy editor Emilie Lauer sits down with URBAN X co-founder Steph Kong to explore how their predominantly female workforce is shaping culture, leadership, and performance in real estate.
Kong shares how URBAN X evolved into a business with 80 per cent female leadership and a workforce that is 90 per cent women – not through deliberate strategy, but through the nature of roles focused on compliance, process, and communication.
The discussion explores how a strong culture, built on clear values, accountability, and constant communication, has helped the business scale while maintaining a high-performing team. Kong explains why creating an ownership mindset – supported by clear key performance indicators, structured feedback, and strong onboarding – is essential for developing future leaders and retaining talent.
The episode also examines the cultural challenges that still exist across the real estate sector, including toxic workplaces and ego-driven environments that can drive burnout and push talented professionals away from the industry.
Kong argues that emotional intelligence, transparency, and proactive communication are powerful leadership tools, particularly in high-performing teams where conflict and feedback are inevitable.
Make sure you never miss an episode by subscribing to us now on Apple Podcasts
Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn.
If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email
